Why Packaging Materials Design Matters More Than Branding

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2026-02-05 12:10:07 - Translate -

In today’s competitive marketplace, businesses invest heavily in logos, slogans, and brand colors. Branding is important—but here’s a surprising truth many companies overlook: packaging material design often has a bigger impact on customer decisions than branding itself. For businesses in the UAE, where consumers are exposed to premium products, global brands, and fast-growing...

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