Social media marketing has emerged as an important form of marketing during the contemporary times. Many business organizations are using various social media platforms for the promotion of their products and services as well as to increase their brand awareness.  This helps in increasing consumer base. Those who are interested in a career content creation can take the first step by attending content writing classes online if time is a problem.

Short form videos have gained popularity as a medium for social media marketing at present, since people do not have time to see longer videos.  They also do not have that patience. In this fast world of the modern times, short form videos have emerged as an effective way of digital marketing. Some of the benefits of short form videos have been discussed below.

Short form videos are easier and quicker to create

Creation of longer videos is not an easy task since it requires a considerable amount of time and resources. Short form videos on the other hand do not require much time or resources for their creation. They can be created quickly with just some small amount of resources. Since they take less time for their creation, content creators will be able to create more videos about various topics at a much faster rate. These videos are also quite easy to create compared to long videos.

Short form videos take less time to watch

Internet users do not have much time or patience to watch long videos at present. They prefer short and descriptive content. If business owners create long videos for the promotion of their brand, internet users will lose interest after some time and leave. They will not watch the whole video and the business organization will lose the chance of converting a potential customer into a full time customer. In order to engage properly with clients, short form videos are required. These videos will be short as well as informative at the same time. Since these videos take less time to watch, it will retain the attention of the viewers till the end.  The consumers will feel more interested in the products and services offered by those companies which increase the chances of customer conversion.

Maintaining consistency and boosting visibility

Short form videos does not require much time as well as resources for their creation, which means that content creators can use the rest of the time for making other videos. This will enable them to cover a wide range of topic at a faster rate.  They will be able to maintain their consistency by posting new video on a new topic each day. This will help them to boost visibility, since social media algorithms prefer consistency. 

Short form videos are easier to consume

 Since short form videos do not have unnecessary stuff, it becomes easier for viewers to consume and grasp the meaning of the content, unlike in longer videos. In case of longer videos, the main meaning of the content gets lost behind the unnecessary stuff. Short form videos help in creating a memorable content for the viewers.

Helps to achieve higher ranks in search results

Videos are beneficial for Search Engine Optimization or SEO as they help in retaining the attention of viewers for a longer period. Shorter videos are much more engaging than the longer videos, and helps in retaining the attention of consumers and keeping them on platform for longer periods. This results in higher rankings in the search results.

The social media algorithms take into consideration the time spent by users on the platform and gives them higher positions on the result pages of search engines.

Thus it can be easily understood after reading this article why short form videos are so popular at present.